In Episode 30 “Creating a Media Company” Host Josh Fedie, Founder of SalesReach.io is joined by James Carbary of Sweet Fish Media.
In todays environment, content is king. But the content of today is dramatically different than it was even just 5 years ago.
If you follow Gary V in any capacity, you’ll be familiar with his stance on how every company should be viewing themselves as a media company.
James and I share this belief as well.
I responded by creating a media focus within my business, a time consuming and laborious endeavor.
James on the other hand, after seeing the challenges for businesses to successfully implement this kind of strategy for themselves decided to solve a problem and create a media company to help other businesses become a media company.
James is also the author of a new book Content-Based Networking, which dives deep into the opportunities content production serves towards business development and person branding.
If your business has been considering getting into the podcasting game this would be an ideal listen for you.